Privacy Policy | JB Inflatables

Privacy Policy JB Inflatable B.V.

Last updated: 21 October 2026

At JB Inflatables, we handle your personal data with care. In this privacy policy, we explain what data we collect, why we use it, who we share it with and what rights you have.

This policy applies to all our websites: jb-inflatables.nl, jb-inflatables.be, huepfburgenwelt.de, jb-gonflables.fr, jb-inflatables.co.uk, jb-inflatables.com, jb-inflatables.eu, jb-hinchables.es, jb-gonfiabili.it, jb-dmuchance.pl, jb-insuflaveis.pt and jb-huepfburgen.ch. It also applies to our labels JB Promotions and JB Inflatable Parks.

1. Who is responsible for your personal data?

JB Inflatable B.V. is the controller for the processing of personal data described in this policy.

Our contact details:

JB Inflatable B.V.
Ampère 10
7942 DD Meppel
The Netherlands
Chamber of Commerce (KvK) number: 04072894
Email: info@jb-inflatables.nl
Telephone: +31 (0)522 246 169

2. What personal data do we process?

The data we process depends on your contact with us. We may process the following data:

• First name, surname and (business) contact details.

• Company name, billing address and delivery address.

• Email address and telephone number.

• Data relating to quotations, orders, payments and deliveries.

• Data you provide when creating and using a customer account.

• Messages and other information you share via forms, email, telephone or our website chat.

• Data relating to service requests, warranty, inspections and repairs.

• Newsletter preferences and information about your consent or unsubscription.

• Data about opening and clicking in our emails and the interests we infer from this. We only do this if you have given your consent (see section 4).

• Online data, such as your IP address, browser data and website usage, depending on your cookie preferences.

We receive this data directly from you, for example when you place an order, request a quotation, create an account, contact us, sign up for our newsletter or register for an event, trade fair or open day of JB Inflatables.

3. What do we use your data for?

We process personal data for the following purposes:

Purpose	Legal basis
Responding to your enquiry and preparing a quotation	Taking steps prior to entering into a contract. If you request a quotation on behalf of a business, this is based on our legitimate interest in handling enquiries.
Processing orders, payments and deliveries	Performance of a contract.
Providing and managing your customer account	Performance of a contract.
Providing customer service, warranty, inspections and repairs	Performance of a contract or a legal obligation.
Keeping our financial records	Legal obligation.
Sending newsletters and offers	Consent. If you are a customer and have purchased from us, we may also inform you about similar products without a separate sign-up, based on our legitimate interest. You can always opt out of this.
Measuring the opening of and clicks in our emails and personalising messages	Consent, which we ask for separately from the newsletter sign-up.
Analysing website usage and measuring advertising	Consent via our cookie settings. We do not ask for consent for cookies that are necessary for the website to function.
Securing our website and systems and preventing misuse	Our legitimate interest in protecting data, systems and services.

When we process data on the basis of a legitimate interest, we balance our interest against your privacy interests. You can always object to this processing (see section 10).

Some data is necessary for us to prepare a quotation, deliver an order or comply with legal obligations. Without this data, we may not be able to handle the relevant enquiry or order. On our forms, we indicate which data is mandatory.

4. Newsletters and offers

Signing up and unsubscribing

You can sign up for our newsletter to receive information about products, offers and activities of JB Inflatables. Requesting a quotation, submitting a contact form or creating an account does not mean that you are automatically subscribed to the newsletter. We always ask for your separate consent for this.

If you have purchased from us, we may also inform you about our own similar products or services. You can easily object to this when we collect your email address and in every email.

You can unsubscribe free of charge at any time via the unsubscribe link in our marketing emails or by contacting us. Unsubscribing does not affect necessary messages, for example about your order, delivery or service request.

Measuring and personalising our emails

If you give your separate consent, we measure in our newsletters whether you open an email, which links you click and whether you then place an order with us. For this purpose, we use a tracking pixel (an invisible image in the email) and personalised links. We link this data to your email address.

We use this data to:

• Measure and improve the results of our emails;

• Send you messages that better match your interests. To do this, we place you in segments based on your click and purchase behaviour. This is a form of profiling.

If you do not give consent or you withdraw it, you will continue to receive the newsletter, but we will not measure on an individual basis whether you open our emails or click on links. In that case, we only record technical data needed to deliver emails, such as an email address that does not exist.

You can withdraw your consent to the measurement of your emails at any time by contacting us at info@jb-inflatables.nl. We will process your request as quickly as possible. If you no longer wish to receive the newsletter at all, you can also unsubscribe directly via the unsubscribe link at the bottom of every email.

We use Deployteq to manage and send our newsletters and to measure the results.

5. Cookies and website usage

Our websites use cookies and similar technologies. Some are necessary for the website to function, for example for your shopping basket, a customer account or to remember preferences. We use other technologies for analytics and marketing. For these, we ask for your consent in advance.

Among other things, we use:

• Google Analytics to gain insight into the use of our websites.

• Google Ads for online advertising and measuring advertising results.

• Meta Pixel (Facebook and Instagram) for measuring advertising results and showing relevant advertisements.

• Hotjar to gain insight into how visitors use our websites, for example through heatmaps and session recordings.

• Microsoft Clarity to gain insight into how visitors use our websites, for example through heatmaps and session recordings.

• onWebChat to answer questions via the website.

We use Cookiebot to request and record your consent. You can change or withdraw your choice at any time via the "Cookie settings" link at the bottom of every page of our website. On our cookie page (www.jb-inflatables.co.uk/cookies), you can find, for each cookie, which party places it, for what purpose and for how long. Do you have questions about the cookies we use? Please contact us at info@jb-inflatables.nl.

6. Who do we share personal data with?

We share personal data with other parties when this is necessary for the purposes described above or when we are legally required to do so. We never sell your data to third parties. These parties may include:

• Suppliers of our online shop and website (Shopware and Sulu) and hosting.

• Suppliers of our ERP and CRM system (Microsoft Dynamics 365 Business Central and Dynamics 365 Sales).

• Our online marketing agency, for the management of our websites and campaigns.

• Email marketing service providers, including Deployteq.

• Providers of analytics, advertising and chat services, such as Google, Meta, Microsoft (Clarity), Hotjar, Cookiebot and onWebChat.

• The provider of spam protection for our forms (MTCaptcha). MTCaptcha is based in Canada. The European Commission has decided that Canada ensures an adequate level of protection for personal data.

• Payment service providers.

• Carriers and logistics partners.

• Service partners who carry out repairs and inspections on our behalf.

• Administrative and financial service providers, such as our accountant.

When a party processes personal data on our behalf, we enter into a data processing agreement with arrangements on the use, security and protection of that data. Some parties, such as carriers, payment service providers and advertising platforms, act as controllers in their own right for part of their services. In that case, their own privacy policy applies.

7. Processing outside the European Economic Area

Some service providers, such as Google, Meta and Microsoft, may process personal data outside the European Economic Area (EEA), in particular in the United States. We only allow this if appropriate safeguards are in place. For example, because the recipient is certified under the EU-US Data Privacy Framework, or because we have agreed the standard contractual clauses of the European Commission.

Would you like more information about these safeguards or to receive a copy of them? Please contact us at info@jb-inflatables.nl.

8. How long do we keep your data?

We do not keep personal data for longer than is necessary for the purpose for which we collect it, unless a legal obligation requires a longer retention period. We apply the following periods:

Data	Retention period
Invoices and data subject to the statutory tax retention obligation	Seven years, or longer where a specific statutory retention obligation applies.
Quotation requests that do not result in an order	Two years after the last request or the last contact.
Order, delivery, warranty and service data	Five years after delivery or the last service request, so that we can continue to provide warranty and service.
Customer account data	For as long as your account is active. We delete an account that has not been used for three years. Data subject to the statutory tax retention obligation is kept for as long as that obligation applies.
Contact forms, emails and chat conversations	Two years after the last contact, unless they relate to a quotation, order or service request. In that case, that period applies.
Newsletter data	For as long as you are subscribed.
Proof of your consent or unsubscription	For as long as you are subscribed, and for five years thereafter, so that we can demonstrate that we have respected your choice.
Data about opening and clicking in emails	A maximum of two years, or shorter if you withdraw your consent.
Cookie, analytics and advertising data	In accordance with the periods on our cookie page (www.jb-inflatables.co.uk/cookies) and the settings of the relevant services.

After you unsubscribe, we keep a limited record that you do not wish to receive marketing emails, so that we continue to respect your unsubscription.

9. How do we protect your data?

We take appropriate technical and organisational measures to protect personal data against loss, unauthorised access and unlawful use. These include:

• Secure (encrypted) connections on our websites;

• Access to data only for employees who need it for their work;

• Two-factor authentication on our most important systems;

• Regular updates of our software and systems;

• Data processing agreements with suppliers who process data on our behalf.

Do you think your data is not properly secured, or are there indications of misuse? Please contact us at info@jb-inflatables.nl.

10. What are your rights?

Depending on the processing and the legal conditions, you have the right to:

• Access your personal data and receive a copy of it;

• Have inaccurate data rectified;

• Have data erased;

• Have the processing of your data restricted;

• Object to processing based on a legitimate interest;

• Object to direct marketing, including related profiling;

• Have your data transferred where the right to data portability applies;

• Withdraw consent you have previously given.

Withdrawing consent does not affect the lawfulness of processing based on consent before its withdrawal.

You can send a request to info@jb-inflatables.nl. In principle, we will respond within one month. For a complex request, this period may be extended by up to two further months. In that case, we will inform you within the first month.

To prevent us from disclosing data to the wrong person, we may ask you to confirm your identity in an appropriate manner.

Do you disagree with how we handle your data? Please contact us first, and we will work with you to find a solution. You can also lodge a complaint with the Dutch Data Protection Authority, the Autoriteit Persoonsgegevens (www.autoriteitpersoonsgegevens.nl), which is our lead supervisory authority, or with the data protection authority in the country where you live or work; in the United Kingdom this is the Information Commissioner's Office (www.ico.org.uk).

11. Automated decision-making

We do not take decisions based solely on automated processing that produce legal effects concerning you or similarly significantly affect you. The personalisation of our emails, as described in section 4, does not have such effects.

12. Changes

We may amend this privacy policy when our services or the rules change. The current version is always available on our websites. The date of the last change is shown at the top. Where changes require additional information or new consent, we will inform you or ask for that consent.

Do you have questions about this policy or about the use of your personal data? Please contact us at info@jb-inflatables.nl.